Master of Science in Digital Marketing and Ecommerce
Dive into growth digital marketing strategies in social media, paid media, and ecommerce design and get expertise for data-driven marketing solutions.
Intake
Oct
Duration
12 months
Credits
36 American credits
Campus
Madrid, Paris and Tampa
Language
English
WHY study Marter in Digital Marketing and Ecommerce at Schiller?
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Growth Digital Strategy ExpertCraft a 360º marketing strategy for impactful digital campaigns and sustainable growth. Seamlessly integrate social media, SEO, SEM, and paid media, mastering tools like Google Ads and Meta Ads for enhanced performance.
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Creative Inbound Marketing
Explore content marketing, attract, engage, and convert customers creatively, fostering lasting connections and aligning marketing efforts with business goals.
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Ecommerce Innovation & UX
Develop a strong online presence through digital branding and elevate user experiences with UX design.
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Thriving Career Outlook
Position yourself for success in the evolving landscape of digital marketing with +10% expected growth in 2020-2023 employability (according to US Bureau of Labor Statistics).
WHAT are You Going to Learn?
Highlight Content
- Master the FOUNDATIONS of digital marketing and e-commerce, gaining a comprehensive understanding of the strategies and tools essential for success in the digital landscape.
- Delve into DIGITAL COMMUNICATION AND SOCIAL MEDIA MARKETING, learning how to strategically engage with audiences across various digital platforms.
- Explore INBOUND MARKETING AND CONTENT MARKETING techniques to attract, engage, and convert customers, fostering a creative and customer-centric approach.
- Develop expertise in digital BRANDING, creating a strong and memorable online presence that resonates with target audiences.
- Learn SEARCH ENGINE OPTIMIZATION (SEO) AND SEARCH ENGINE MARKETING (SEM) strategies to enhance online visibility and drive targeted traffic.
- Domain DATA ANALYSIS for data driven marketing strategies, leveraging advanced technologies to derive actionable insights and enhance marketing effectiveness.
- Explore GROWTH MARKETING STRATEGIES and financial analysis, aligning marketing efforts with business goals for sustainable growth.
- Understand USER EXPERIENCE (UX) DESIGN principles to create seamless and engaging online experiences for customers, maximizing satisfaction and retention.
Curriculum*
ORE COURSES
| Program code | Subject | Credits |
|---|---|---|
DME 501 | Foundations of Digital Marketing and E-commerce | 3 |
DME 510 | Digital Communication and Social Media Marketing | 3 |
DME 515 | Inbound Marketing and Content Marketing | 3 |
DME 520 | Digital Branding | 3 |
DME 525 | Search Engine Optimization and Search Engine Marketing | 3 |
DME 530 | Web Analytics | 3 |
DME 535 | User Experience Design | 3 |
DME 540 | Growth Marketing Strategy and Financial Analysis | 3 |
DME 545 | Sales and E-commerce | 3 |
DME 550 | Customer Relationship Management Systems | 3 |
DME 560 | Big Data and AI for Marketing Analysis | 3 |
DME 599 | Capstone Project in Digital Marketing and E-commerce | 3 |
* Curriculum subject to change. Each campus and program may have different requirements and exceptions.